The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors.

But let us share a trade secret with you! Packaging creates a sense of suspense and excitement. When people see a beautifully packaged product, it entices them to open it and creates an element of theatrical surprise. Often packaging trumps the gift itself. And who out here on earth doesn’t love gifts? More so, when it’s a gift from oneself to self!! Shhhhhhh!!! That’s a secret between you and us now.

Why Packaging is so important?

Packing over all these years has evolved a key component of the Product Value, to be honest, a very, very important value addition to be honest. It not only shows how much you value the end user of your product but also is a valuable marketing aid until the very end of its lifecycle. Good packaging always influences the consumer’s perception about the brand. At Hide London, our approach to Packaging is equally